If you have ever thought about becoming a Freelance Digital Marketer, I’m sure people have tried (and sometimes, succeeded) in steering you in the opposite direction based on their own valid reasons. In this article I want to share some misconceptions people have about starting off as a Freelance Digital Marketer. Hopefully, by the time you’ve read this, you’ll be ready to move forward with your passion and forget about all the nonsense you’ve heard.
Some of these misconceptions that I’ll talk about are stemmed from my own experiences. I hope that they will help you prepare yourself before taking the leap.
Misconception #1: “I know it all”
If you want to become a Freelance Digital Marketer don’t ever start on a delusion that you know it all just because you’ve completed a Digital Marketing Training course. Even experienced digital marketers wanting to quit their regular jobs and start as a freelancer shouldn’t think that way.
Digital Marketing trends constantly change, the tools, techniques and platforms that are used to sell and promote are constantly changing and been upgraded. New, improved and path breaking innovations are yet to change the way people consume data and connect with others.
When I began my career as a digital marketer, link building activities were a big game changer but then it faded off when search engines changed their algorithms and added more checklist to ensure they are delivering quality output to their users.
Once you start working as a freelancer it is very easy to get sucked into the routinely things that was taught to us by our trainers and that which yielded results in our past.
The solution to this problem is investing heavily in networking with other professionals, keeping yourself updated with the latest trends in the industry, develop your own R&D habits, and taking break from your routinely work and trying something new that you’ve never done before.
If you’ve got this right then you will never get stuck in the ‘I know it all’ syndrome.
Misconception #2: I’m the Boss
The primary reason why most of us want to become a Freelance Digital Marketer is because we don’t like to be managed and man handled by our bosses.
We think working as a freelancer will solve this problem and that we will be our own boss and work on our own terms, but we completely forget that as a freelancer we have to work for clients who are similar in nature to our bosses, they demand timely deliveries, quality work. We end up dealing with not one but many bosses.
As a freelancer if we are not equipped to handle the pressure from multiple clients then you can easily get crushed under the pressure and end up becoming more miserable than working in a full-time job.
The solution to this problem is having a process in place, which includes knowing your capabilities, your time availability, your skills, your resources, and communicating them well in advance before starting the project. One of the crucial area to focus is your deliverables, plan well, communicate timelines and stick to your commitments.
If you do your job as promised you will be out of trouble, but if you mess that up you are never going to make it as as Freelancer.
Misconception #3: I get to work from home
Yes, as a freelancer most of the time you are at home but please don’t think that by working from home you will end up being fruitful all the time.
There are challenges you have be aware of when you are trying to work from home.
Working on your own and in your own space requires focus and the drive for which you need an undivided attention.
If your home doesn’t allow you to focus on your work because the TV is switched on, children running around, neighbors screaming, dog barking, etc you will never be able to focus on the task and deliver it in time.
If the noise doesn’t bother you, then its possible that the comfort of your house will make you lazy and you might end up procrastinating most of the time.
The solution to this problem is self-discipline, finding the right spot where you can sit to work without any distraction and time management. You may sometimes have to find places other than your home so you can focus on your work.
Misconception #4: I will always have enough work
Having enough projects to work all the time is subjective to a lot of things that needs to be done proactively.
Apart from just working on the current projects which will take up most of our time, you also have to set aside time to strategize about maintaining the inflow or increasing the momentum of your business.
The money meter should not stop and you should be in control of the flow of work to keep you going.
To keep the projects coming you need to devise and implement strategies to promote and market yourself. It could be a blog that you update every week, or attending conferences and meetings to network.
For all this to happen, you need to take time and intentionally disconnect yourself from your regular client projects.
Misconception #5: I will have Fun
Of course you will have fun when you work on your own terms but only if you manage yourself well and are focused on doing the right thing all the time.
I know a lot of people who work as freelancers, make good money and manage their time efficiently. Having these things in place, the reward obviously has to be fun and fulfillment.
If you are serious about stepping out as a freelance digital marketer you better equip yourself and get serious about the points I mentioned above.
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